ARTICLE
Major Brands Boost Movember Awareness
November 1, 2017
The life expectancy for men in the US is now almost five years less than women. Why? Compared to women, men lack the awareness and understanding of health issues that they face. Men are 24% less likely than women to have visited a doctor within the past year. On the whole, men engage in much more dangerous activities than women and are less likely to take immediate action when they don't feel physically or mentally fit.
The Movember Foundation has the ambition to contribute to improving the lives of men around the world with a twist. They challenge men to grow moustaches throughout the month of November to spark conversation and raise funds for prostate cancer, testicular cancer and mental health problems.
Corporate sponsors have already embraced the cause in a big way.
In 2013, the PepsiCo Movember USA network was comprised of 38 different teams from across the US representing 1,330 Mo Bros & Mo Sistas who raised $169,283. "The key to our success is the numerous employees who give back their time to serve as site captains, acting as Mo Bro and Mo Sista ambassadors at their local level. This engagement allows us to interact with PepsiCo employees face to face, educating each of them throughout the month in a fun and creative manner," says Nate Bradley, PepsiCo Global Movember Council.
1,230 Bloomberg L.P. employees from 24 teams worldwide raised nearly $440,000 for men's health through Movember - more than any other corporate sponsor in the world.
Procter and Gamble has leveraged Movember as a chance to help energize the legendary Mr. Clean brand. Throughout the course of their Facebook campaign, every Mr. Clean Like made his moustache grow thicker. Mr. Clean gained over 21,000 new fans in one month. Gillette released an app on its Facebook page. For every mustache photo in November, they donated $1 to raise awareness of prostate cancer and end the disease.
These are just a few examples of inventive and engaging ways companies are getting involved, giving back and getting noticed - both internally and externally. Many businesses large and small are supporting other organizations dedicated to improving men's health such as The Men's Health Network (MHN) and The American Urology Association (AUA) Foundation.
If you've considered launching an internal or external cause campaign, Givkwik can help streamline the entire process for cost savings and greater impressions. If you're already running a campaign, talk to us about how our technology might help improve what you're already doing.